Vacation Rental Trends: What’s Hot for 2025
Welcome to 2025 — where luxury vacation rentals are more elevated, immersive, and tech-savvy than ever. If you own a high-end property, staying ahead of the trends is essential to maximizing nightly rental revenue and guest satisfaction.
As a premier luxury vacation rental property management company, we’ve got our finger on the pulse of what’s new, what’s next, and what guests are booking. Here’s what’s been popular in 2025:
🌟Smart Home Tech is Non-Negotiable
Luxury guests expect convenience — and smart tech is now the norm, not a bonus.
Top smart features guests love:
Keyless entry systems
Voice-controlled lighting & temperature
Smart TVs with all the streaming apps
High-speed WiFi with seamless coverage
Remote work-ready setups with standing desks and webcams
💡 Pro Tip: Homes with integrated tech tend to get better reviews and repeat bookings.
🛋️Design That Feels Like a Magazine Spread
Pinterest-worthy interiors are no longer optional — they're expected.
What’s trending:
Organic modern design with neutral palettes
High-end finishes with natural textures (think stone, wood, linen)
Statement lighting and curated art pieces
Hotel-style bedrooms with luxury linens
Guests want the Instagram moment, and your home should deliver it in every room.
🧘Wellness & Mindfulness Spaces
Luxury travelers are leaning into restorative escapes. Wellness-focused amenities can seriously set your property apart.
Hot wellness features in 2025:
Infrared saunas and cold plunges
In-home yoga studios or meditation rooms
Aromatherapy diffusers and spa-style bathrooms
Fitness corners with Pelotons or tonal gyms
✨ Wellness sells — and it books fast.
🍴Curated, Hyperlocal Experiences
It’s not just about where guests stay — it’s about how they feel during the stay.
Ways to boost the experience:
Partner with local chefs for in-home private dinners
Offer a stocked bar cart with local wines or spirits
Provide custom welcome gifts with regional goodies
Create a digital concierge guide with your favorite local spots
Travelers in 2025 want personalized, authentic experiences — not cookie-cutter vacations.
🐶Pet-Friendly is Now Luxury, Too
Travelers aren’t leaving their four-legged friends behind — but they are looking for upscale accommodations that welcome them.
Pet-friendly upgrades worth considering:
Designer dog beds and bowls
Secure, fenced-in outdoor spaces
On-call pet-sitting or dog-walking services
Pet welcome baskets with treats and toys
🐾 Make pets feel pampered too, and their owners will be lifelong fans.
🌍Sustainability with Style
Eco-conscious design is more than a trend — it’s a mindset shift. Guests are looking for sustainability without sacrificing luxury.
Eco-luxury trends for 2025:
Solar panels or energy-efficient upgrades
Refillable bath product stations
Water-saving fixtures
Composting and recycling stations
Locally sourced materials and furnishings
Guests love knowing their stay supports the planet — and smart green upgrades can also lower your utility costs.
As 2025 continues to raise the bar for vacation rental expectations, luxury homes need to evolve to stay competitive. From smarter tech to curated guest experiences, the opportunities to impress — and earn — are bigger than ever.
Not sure where to start?
Let us help you turn your property into a high-performing, guest-favorite luxury rental. We offer full-service management, design consultations, and everything in between — so you can relax while we optimize.
At List My Rental Home, we take pride in knowing all aspects of luxury vacation rental management and make all of the above a top priority for us! Please contact us at (217) 666-0978 if you are thinking about turning your home into a luxury vacation rental, or if you are in the market for a new property rental management company!
